Plastic Surgery Gets a Big Boost
Breast Implants, Plastic Surgery Comments (0)
A huge transaction has just taken place that shows the faith the American market place has in plastic surgery procedures.
Everybody knows the U.S. banking and car industries are traveling a rough and bumpy road.
Now, a company mostly known for making baby shampoo – Johnson & Johnson – is ponying up over one billion dollars for Mentor, one of the two American firms that make breast implants.
(Read more about Johnson & Johnson’s entry into cosmetic and reconstructive surgery.)
So is the future for women who want a larger or reconstructed bust line assured?
Probably yes. Mentor makes breast implants, liposuction equipment, sutures, mesh implants for facelifts and other surgical products. But that firm does not have the huge pipeline to physicians and consumers as the one owned by Johnson & Johnson.
By spending such a huge sum, the company is showing that cosmetic plastic surgery is not a passing fad. Moreover, as soon as the current recession is over, more people – mostly people over 45 – will return in larger numbers for consultations about rejuvenation surgery.
Consumers may also see more products. Already, Johnson & Johnson offers new facial filler Evolence. The only other manufacturer of breast implants is Allergan, the same firm making the hugely popular Botox.
The transaction also speaks to another huge trend in cosmetic plastic surgery: the massive numbers of the generation known as “baby boomers” that are getting rejuvenation surgery. Baby boomers includes everybody born between 1946 and 1964 and currently accounts for about 79 million people, according to the U.S. National Center for Policy Analysis.
Baby boomers are now between 44 and 62 and are most likely to want:
- Breast augmentation
- Face lifts
- Eyelid surgery
- Liposuction
- Tummy tuck
admin @ December 10, 2008