Plastic Surgery Drive-Thru
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Some advertising – or even the news – for and about plastic surgery can be a little over the top, if not downright off-the-wall.
A plastic surgery office in Texas, struggling for new ways to capture the public’s attention, got tired of the term, “lunch hour” plastic surgery and started using the phrase, “Drive-thru cosmetic surgery”.
The concept spotlights procedures that can be done in office during one to two hour appointments. And then the patient goes home – as a passenger only due to anesthetics! – and, often, back to work the next day.
“Drive-thru” procedures include:
- Liposuction
- Botox
- Facial fillers
- Skin tightening
- Dermabrasion
If that didn’t grab your attention enough, a TV reporter drove home the concept by filming cars waiting in line to pick up fast food hamburgers. (Watch the drive-thru cosmetic surgery TV report.)
But it’s been done before! A radio commercial for a popular beer several years ago put forth a satirical spot, titled, “Drive-Thru Plastic Surgery.”
The commercial went like this:
Announcer: “We think the world moves a little too fast; nobody wants to wait. First it was fast food. And then drive through fast food. What’s next anyhow, drive-through plastic surgery?”
Drive-thru: “Welcome to Nip ‘n Tuck Express! May I have your order?”
Woman in idling car: “I’ll have the #7 Nip ‘n Tuck; my husband wants an order of the Chiseled Abs.”
Drive-thru: “O.K., that will be $12, 436. Drive up to the next window for your anesthesia.”
Announcer: “Next time, skip the drive-through for the beach. Then open up an ice-cold (names the beer), prop up your feet and enjoy your chubby toes.”
Woman: ‘”Uh, would you add a D cup to go?”
Drive-thru: “Do you want that super-sized?”
Husband: “Yes! Yes, she does!”
Announcer: “Relax. Slow down. Stop moving at the speed of light…..”
Woman: “Excuse me! I ordered the #7 Nip ‘n Tuck, but this looks like the #6 Suction Surprise.”
Announcer: “And start moving at the speed of (our light beer.)”
Hopefully, plastic surgery marketing will never sink to that level but, given the insistent, in-your-face nature of commercials, we can foresee the following orders being added to the Nip ‘n Tuck Express Drive-Thru menu:
- #9 Fresh ‘n’ Easy Facelifts
- #12 Lovers’ Special Liposuction …without love handles
- #5 Peepers Wide Open Eye Lifts
- #4 Frisky Forehead Lifts
What would your favorite Nip’ Tuck drive through order be?
admin @ July 21, 2010